User is clicking on a social network icon to log in to his user account. Smartlinks to social networks support the direct login to the user account.

Social Logins & Social Sign-Ups as Easy Access to Your User Account

What are Social Logins and Social Sign-Ups?

Authentication using Social Logins is a process of identification that allows an end-user to use their existing social network`s user account credentials to log in to a third-party application or system. Social Logins eliminate the requirement to create new account credentials for every new website and application where a login functionality exists. Hence, this may be called a kind of single sign-on method for end-users. The idea behind this is that the end-user can use their personal information stored within the social network and share it with other applications. The exchange of information between the different providers is based on the technical standards OpenID Connect and OAuth.

This can speed up the registration process, simplify the login process for the end-user, and improve the customer journey. The most widely used and known Social Logins are from Facebook, Google, Apple, LinkedIn and X (formerly Twitter). However, a wide variety of social networks offer “social credentials”. It is up to you as a website or application provider to decide which social networks you want to use to provide login functions on your website. As Social Logins generally allow access to multiple applications across different domains, they are also known as Federated IDs.

Experts often differentiate between Social Sign-ups and Social Logins. While Social Sign-ups are generally automatically registering a user when a matching e-mail address exists, Social Logins are defined as any later access to a third-party application using a social connection.

Social Logins, Etc.

Authentication with Social Credentials at Engity


Engity has standardly implemented a variety of Social Logins of often used networks, e.g. Google, Microsoft or Apple but also others. To demonstrate our Social Login IdP service within our demo, we have selected five of these Social Logins (Google, Facebook, Microsoft, LinkedIn, and Github). If you need other Social Logins, please contact us as they are most probably already part of our offering. If not, do not worry, we have the Custom Social Login implementation service.

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    Engity’s Login Screen with Social Credentials

    Engity offers customized login screens based on your needs. You do not only decide which login technics you want to use but also, in case you select Social Logins, which social credentials you want to implement, their positioning on the login screen as well as the wording, logo, fonts, colors.
    Screenshot of Engity's demo login with Social Credentials

    Login using Google Credentials

    One of the most used Social Logins is from Google. As most users have some kind of Google credentials (most of the time a gmail account), implementing Google credentials as Social Login might be a good idea.
    Screenshot of Social Google Demo Login Screen as part of Engity's demo

    Login using GitHub Credentials

    Not as widespread as the Google Social Login but however a must-use tool for most developers. Hence, if your tool, application or system is used by many developers, engineers or technicians it is worthwhile considering implementation a GitHub Social Login feature within your login to improve the user experience.
    Screenshot of Social GitHub Demo Login Screen as part of Engity's demo
    Smartphone with social network login screen and set of different social network design templates showing the possibility to implement not so popular Social Logins on your own.

    Custom Social Logins

    Engity offers simple implementation of the most commonly used social networks, e.g. Google, Apple, Facebook, Twitter, LinkedIn, Microsoft. However, do you need some very specialized and smaller social network to be integrated as Social Login? It is important for you to link your application to a special niche industry network or to a specified user group? Not a problem. You can easily implement new and other social networks using our Custom Social Login method based on the OpenID Connect technology.

    Why Should You Offer Social Login Authentication to Your Users?


    Social Logins as Comfortable Login Experience for Your Users?

    Are your users digital natives and do they use social networks regularly? If so, authenticating your users by linking your services to popular social networks can be an interesting consideration. We can help you to set-up the right authentication strategy.
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