Infringement of applicable data protection rules and regulations does not only result in liability to any person having suffered damages but may also cause the imposition of penalties and administrative fees by the supervisory authorities.
While they are subject of the national law of the EU member countries, the GDPR gives a supranational framework in Art. 83. The aim of this guidance is to strengthen the enforcement of the privacy rules by making administrative fees effective, proportionate, and dissuasive. The result is a very visible rise in such fines. Some of the recent ones reaching amounts of hundreds of millions or even more than a billion Euro.